Dive Centre Operations & Management Professional
About Course
The Dive Centre Operations & Management Professional (DCOMP) programme is a comprehensive management qualification designed specifically for the scuba diving industry. Developed for current and aspiring dive centre managers, owners, instructors and operational staff, the programme provides the knowledge, skills and practical tools required to manage a safe, efficient, profitable and professional dive operation.
Through twenty in-depth modules, candidates will explore every major area of dive centre management, including operations, logistics, customer service, human resources, marketing, sales, equipment management, compressor operations, fleet management, compliance, risk management, financial management and strategic planning.
Unlike traditional dive leadership programmes, DCOMP focuses on the business and operational side of the industry. Candidates will learn how successful dive centres are managed, how effective systems are implemented, how teams are developed, and how sustainable growth is achieved.
The programme combines structured online learning with reviews and quizzes that encourage candidates to apply their learning in real-world dive centre environments. Upon successful completion, learners who complete the programme will possess a broad understanding of professional dive centre management and the confidence to contribute to the success and long-term sustainability of a dive business.
What Will You Learn?
- Understand the principles of professional dive centre management.
- Develop effective operational systems and procedures.
- Improve logistics, reservations and workforce management.
- Manage staff recruitment, performance and development.
- Enhance customer service and sales performance.
- Create effective marketing and social media strategies.
- Implement pricing and revenue management systems.
- Manage equipment, compressors, boats and vehicle fleets.
- Improve safety, compliance and risk management processes.
- Understand financial management, reporting and budgeting.
- Develop leadership, business development and strategic planning skills.
- Apply management principles to real-world dive centre operations.
Course Content
Module 1- Introduction to Dive Centre Management
Learn the foundations of professional dive centre management, including leadership, operational oversight, systems thinking and the key responsibilities of successful managers.
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Overview
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Learning Outcomes
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Quick Quiz- Why Dive Centres Succeed
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The Role of a Dive Centre Manager
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Quick Quiz- The Role of a Dive Centre Manager
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Understanding Dive Centre Business Models
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Quick Quiz- Understanding Dive Centre Business Models
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Understanding Revenue Streams
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Quick Quiz- Understanding Revenue Streams
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Revenue vs Profit
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Quick Quiz- Revenue Vs Profit
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The Customer Journey
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Quick Quiz- The Customer Journey
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Systems Create Consistency
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Quick Quiz- Systems Create Consistency
Module 2- Day-to-Day Dive Centre Logistics
Learn how effective planning, coordination and resource management keep a dive centre operating safely, efficiently and consistently on a daily basis.
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Overview
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Learning Outcomes
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The Duty Manager’s Role
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Quick Quiz- The Duty Manager’s Role
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The Daily Operations Cycle
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Quick Quiz- The Daily Operations Cycle
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Opening Procedures
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Quick Quiz- Opening Procedures
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Communication and Booking Review
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Quick Quiz- Communication and Booking Review
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Weather Assessment
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Quick Quiz- Weather Assessment
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Staff Briefings
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Quick Quiz- Staff Briefings
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Equipment Logistics
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Quick Quiz- Equipment Logistics
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Cylinder Management
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Quick Quiz- Cylinder Management
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Boat Logistics
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Quick Quiz- Boat Logistics
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Customer Flow Management
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Quick Quiz- Customer Flow Management
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Emergency Readiness
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Quick Quiz- Emergency Readiness
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Mid-Day Operational Review
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Closing Procedures
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Duty Manager Log
Module 3- Booking Systems & Reservations Management
Learn how effective booking systems and reservation processes improve efficiency, reduce errors, maximise capacity and enhance the customer experience from initial enquiry to final confirmation.
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Overview
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Learning Outcomes
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The Booking Lifecycle
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Response Time Matters
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Gathering Customer Information
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Quick Quiz 1
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CRM and Booking Systems
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Booking Calendars and Resource Control
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Managing Course Bookings
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Managing Fun Diver Bookings
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Group Bookings
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Quick Quiz 2
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Deposits and Payment Policies
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Cancellations, Rescheduling and No-Shows
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Waitlists and Forecasting
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Upselling and Cross-Selling
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Booking Errors and Documentation
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Daily Booking Review
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Quick Quiz 3
Module 4- Staff Rostering & Workforce Management
Learn how to schedule, coordinate and manage dive centre personnel effectively to maintain operational efficiency, control labour costs and ensure appropriate staffing levels for all activities.
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Module Overview
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Learning Outcomes
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Understanding Dive Centre Staffing
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The Purpose of a Roster
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Forecasting Staffing Requirements
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Staffing Ratios
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Building a Weekly Roster
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Quick Quiz 1
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Duty Allocation Principles
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Working Hours and Fatigue
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Leave Management
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Managing Seasonal Demand
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Staff Development and Multi-Skilling
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Quick Quiz 2
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Managing Absences
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Staff Meetings
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Monitoring Staff Performance and KPIs
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Handling Conflict and Underperformance
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Succession Planning and Staff Wellbeing
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Quick Quiz 3
Module 4- Staff Rostering & Workforce Management (copy)
Learn how to schedule, coordinate and manage dive centre personnel effectively to maintain operational efficiency, control labour costs and ensure appropriate staffing levels for all activities.
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Module Overview
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Learning Outcomes
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Understanding Dive Centre Staffing
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The Purpose of a Roster
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Forecasting Staffing Requirements
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Staffing Ratios
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Building a Weekly Roster
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Quick Quiz 1
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Duty Allocation Principles
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Working Hours and Fatigue
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Leave Management
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Managing Seasonal Demand
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Staff Development and Multi-Skilling
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Quick Quiz 2
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Managing Absences
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Staff Meetings
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Monitoring Staff Performance and KPIs
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Handling Conflict and Underperformance
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Succession Planning and Staff Wellbeing
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Quick Quiz 3
Module 5- Human Resources Management
Learn how effective human resources management supports recruitment, staff development, performance, retention, workplace culture and legal compliance within a professional dive centre.
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Overview
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Learning Outcomes
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The Employee Lifecycle
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Workforce Planning
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Job Descriptions
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Recruitment Sources
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Reviewing Applications
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Interviewing Candidates
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Quick Quiz 1
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Interview Scoring and Bias Reduction
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Reference Checks
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Employment Contracts and Legal Compliance
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Probation and Onboarding
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Workplace Policies
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Quick Quiz 2
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Performance Management and Reviews
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Recognition and Motivation
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Grievances and Investigations
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Disciplinary Procedures
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Termination of Employment
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Retention, Development and Succession Planning
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Building Company Culture
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Quick Quiz 3
Module 6- Boat Operations & Fleet Management
Learn how to manage dive boats safely and efficiently through effective maintenance, crew coordination, operational planning, risk management and compliance with maritime requirements.
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Overview
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Learning Outcomes
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The Role of the Vessel Manager
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Understanding Vessel Costs
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Vessel Scheduling
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Quick Quiz 1
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Vessel Capacity Management
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Boat Allocation
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Daily Vessel Inspections
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Safety Equipment and Oxygen Management
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Fuel Management
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Quick Quiz 2
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Crew Management
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Passenger Management
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Dive Site Planning and Weather Monitoring
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Preventative Maintenance Philosophy
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Maintenance Categories and Logs
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Managing Breakdowns and Disruptions
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Regulatory Compliance and Insurance
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Environmental Responsibility
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Boat Profitability and KPIs
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Quick Quiz 3
Module 7- Systems & Procedures Implementation
Learn how documented systems and procedures create consistency, improve efficiency, reduce errors and support safe, professional and scalable dive centre operations.
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Overview
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Learning Outcomes
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What Is a System?
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Why Systems Matter
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Policy, Procedure and Checklist
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Quick Quiz 1
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Standard Operating Procedures
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Example SOP Walkthrough
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Identifying Critical Processes
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Process Mapping
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Workflow Design
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Developing Checklists
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Quick Quiz 2
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Quality Control Systems
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Documentation Management and Version Control
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Training Staff on Systems
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Monitoring Compliance and Internal Audits
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Continuous Improvement
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Managing Change
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Building a Systems Culture
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Measuring System Effectiveness
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Quick Quiz 3
Module 8- Dive Agency Liaison & Professional Compliance
Learn how to maintain professional standards, manage agency requirements, support staff compliance and ensure your dive centre operates in accordance with training, certification and membership obligations.
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Overview
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Learning Outcomes
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Understanding Training Agency Structures
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Training Centre Membership
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Understanding Agency Standards
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Manager Responsibilities
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Quick Quiz 1
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Professional Membership Management
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Certification Processing
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Digital Learning Management
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Professional Development and Upgrades
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Quality Assurance Programs
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Documentation Requirements
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Quick Quiz 2
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Training Centre Audits
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Marketing Compliance
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Centre Ratings and Recognition
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Building Agency Relationships
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Agency Communication Management
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Managing Multiple Agencies
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Insurance, Incident Reporting and Compliance Monitoring
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Compliance KPIs
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Quick Quiz 3
Module 9- Customer Relations & Sales Management
Learn how exceptional customer service and effective sales processes increase customer satisfaction, encourage repeat business and support the long-term success of a dive centre.
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Overview
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Learning Outcomes
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Understanding Customer Expectations
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The Customer Journey
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First Impressions
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Professional Communication
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Quick Quiz 1
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Understanding Different Customer Types
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Customer Service Standards
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Active Listening
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Managing Customer Expectations
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The Psychology of Sales
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Consultative Selling
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Upselling and Cross-Selling
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Quick Quiz 2
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Building Customer Loyalty
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Handling Complaints
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Difficult Customers and Customer Recovery
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Online Reviews and Reputation Management
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Social Proof and Referrals
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Customer Relationship Management
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Measuring Customer Satisfaction
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Creating a Customer-Focused Culture
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Customer Service KPIs
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Quick Quiz 3
Module 10- Marketing & Graphic Design for Dive Centres
Learn how effective marketing and professional visual communication help attract customers, strengthen brand identity, increase enquiries and support sustainable business growth.
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Overview
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Learning Outcomes
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Understanding Marketing
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Features vs Benefits
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Understanding Your Target Market
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Branding Fundamentals
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Brand Positioning
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Quick Quiz 1
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The Marketing Funnel
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Marketing Channels
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Developing a Marketing Strategy
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Seasonal Marketing
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Campaign Planning
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Promotional Offers and Discounting
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Introduction to Graphic Design
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Quick Quiz 2
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Typography
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Colour Theory
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Using Photography Effectively
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Creating Marketing Materials
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Writing Effective Marketing Copy
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Calls to Action
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Marketing Budgets
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Measuring Marketing Performance
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Common Marketing Mistakes
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Building an Annual Marketing Plan
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Quick Quiz 3
Module 11- Social Media Management for Dive Centres
Learn how to use social media strategically to build brand awareness, engage customers, generate enquiries and support the long-term growth of a dive centre.
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Overview
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Learning Outcomes
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The Purpose of Social Media
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Understanding Social Media Platforms
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Building a Social Media Strategy
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Understanding Your Audience
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Content Pillars
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Quick Quiz 1
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The 80/20 Rule
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Creating Effective Content
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Photography Best Practices
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Video Content
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Reels and Short-Form Video
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Content Planning and Calendars
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Posting Frequency
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Quick Quiz 2
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Writing Effective Captions
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Calls to Action
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User-Generated Content
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Community Management and Direct Messages
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Handling Negative Comments
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Influencer Marketing
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Paid Social Media Advertising
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Advertising Metrics and Analytics
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Crisis Communication
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Social Media Policies
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Measuring Success
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Common Social Media Mistakes
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Quick Quiz 3
Module 12- Pricing Strategy & Revenue Management
Learn how effective pricing and revenue management strategies improve profitability, maximise revenue opportunities and support the long-term financial sustainability of a dive centre.
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Overview
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Learning Outcomes
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The Purpose of Pricing
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Revenue vs Profit
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Understanding Fixed and Variable Costs
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Calculating Cost Per Diver
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Quick Quiz 1
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Understanding Overheads
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Break-Even Analysis
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Pricing Models
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Pricing Dive Trips
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Pricing Training Programs
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Quick Quiz 2
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Pricing Professional Programs
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Pricing Equipment Rentals
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Retail Pricing
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Bundling and Package Pricing
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Seasonal Pricing
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Discounting Strategies
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Commission Structures
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Revenue Management
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Forecasting Revenue
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Monitoring Profitability
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Key Performance Indicators
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Competitor Analysis
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Quick Quiz 3
Module 13- Equipment Inventory Management & Servicing
Learn how effective equipment inventory management, maintenance planning and servicing procedures improve safety, extend equipment lifespan, reduce costs and support reliable dive centre operations.
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Overview
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Learning Outcomes
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What Is Inventory Management?
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Categories of Dive Centre Equipment
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Asset Identification
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Master Equipment Register
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Equipment Lifecycle Management
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Equipment Procurement and Standardisation
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Quick Quiz 1
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Receiving New Equipment
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Equipment Issue and Return Systems
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Equipment Inspection Programs
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Regulator Servicing
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BCD Maintenance
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Cylinder Management
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Dive Computer and Oxygen Equipment Management
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Quick Quiz 2
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Equipment Storage
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Damage Reporting and Managing Loss
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Equipment Audits
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Forecasting Equipment Needs and Budgeting
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Equipment Depreciation
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Equipment KPIs
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Building an Equipment Management Culture
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Quick Quiz 3
Module 14- Compressor Operations, Air Quality & Maintenance Management
Learn how to manage compressor operations safely and effectively through proper maintenance, air quality control, servicing schedules, risk management and compliance with industry standards.
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Overview
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Learning Outcomes
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The Role of the Compressor
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Compressor Types
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Compressor Components
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Compressor Safety
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Compressor Operator Responsibilities
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Quick Quiz 1
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Compressor Room Standards
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Air Intake Management
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Pre-Start Inspection
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Start-Up and Monitoring During Operation
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Condensate Management
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Compressor Logbooks
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Quick Quiz 2
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Air Quality Standards and Testing
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Filtration Systems and Filter Management
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Oil Management
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Maintenance Categories
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Spare Parts Management
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Managing Downtime
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Nitrox-Compatible Operations
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Budgeting for Compressor Operations
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Environmental Considerations
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Building a Compressor Management System
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Compressor KPIs
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Quick Quiz 3
Module 15- Vehicle Fleet Management & Transport Operations
Learn how to manage vehicles and transport systems safely and efficiently through effective maintenance, driver management, operational planning, compliance and risk control to support reliable dive centre operations.
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Overview
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Learning Outcomes
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The Purpose of Fleet Management
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Common Dive Centre Vehicles
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Vehicle Responsibilities and Accountability
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Vehicle Inventory Register
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Vehicle Scheduling
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Daily Vehicle Inspections
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Quick Quiz 1
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Driver Responsibilities
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Driver Qualification Management
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Vehicle Logbooks
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Fuel Management
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Vehicle Maintenance Philosophy
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Maintenance Categories and Records
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Tyre Management
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Quick Quiz 2
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Managing Breakdowns
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Vehicle Replacement Planning
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Customer Transport Standards
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Airport Transfer Management
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Equipment and Cylinder Transportation
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Insurance and Legal Compliance
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Environmental Considerations
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Fleet KPIs
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Building a Fleet Management System
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Quick Quiz 3
Module 16- Retail Stock Inventory Management, Selection & Marketing
Learn how to select, manage and market retail products effectively through inventory control, stock management, merchandising, supplier relationships and sales strategies that support profitability and customer satisfaction.
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Overview
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Learning Outcomes
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Understanding Retail in a Dive Centre
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Why Divers Buy Equipment
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Understanding Your Customer Base
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Product Selection Principles
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Standardisation and Product Lines
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Supplier Management
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Quick Quiz 1
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Inventory Control Fundamentals
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Retail Inventory Register and SKUs
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Stock Receiving Procedures
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Stock Storage
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Stock Counts
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Inventory Valuation
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Fast-Moving and Slow-Moving Stock
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Quick Quiz 2
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Reorder Points
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Stock Turnover
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Retail Pricing and Gross Margin
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Retail Merchandising
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Display Design and Point-of-Sale Opportunities
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Equipment Package Sales
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Retail Marketing
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Product Knowledge
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Warranty Management
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Managing Dead Stock
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Theft Prevention
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Retail KPIs
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Building a Retail Management System
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Quick Quiz 3
Module 17- Accessibility & Adaptive Diving Operations
Learn how to create inclusive dive centre operations by improving accessibility, supporting adaptive diving programmes, removing barriers to participation and delivering safe, professional experiences for divers of all abilities.
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Overview
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Learning Outcomes
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Understanding Accessibility
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The Business Case for Accessibility
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Understanding Disability
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Inclusive Language
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Accessibility Audits
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Identifying Barriers
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Quick Quiz 1
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Accessible Customer Service
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Boat Accessibility
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Vehicle Accessibility
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Training Environment Accessibility
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Adaptive Diving Programs
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Individual Support Assessment
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Staff Training
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Risk Management Considerations
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Quick Quiz 2
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Adaptive Equipment
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Emergency Planning
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Marketing Accessibility
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Developing an Accessibility Improvement Plan
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Building an Inclusive Culture
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Accessibility KPIs
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Quick Quiz 3
Module 18- Insurance, Risk Management & Liability
Learn how to identify, assess and manage operational risks, understand insurance requirements, reduce liability exposure and develop systems that protect divers, staff, assets and the business.
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Overview
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Learning Outcomes
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Understanding Risk
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Sources of Risk in Dive Operations
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The Risk Management Process
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Hazard Identification
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Risk Assessment and Risk Matrix
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Risk Control Measures
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Hierarchy of Controls
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Quick Quiz 1
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Liability and Negligence
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Assumption of Risk and Informed Consent
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Liability Releases and Waivers
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Documentation Management
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Insurance Fundamentals
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Common Dive Centre Insurance Types
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Contractor and Third-Party Risk
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Policy Limits and Exclusions
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Quick Quiz 2
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Incident Reporting
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Near Miss Reporting
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Emergency Response Planning
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Crisis Management
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Safety Meetings and Reviews
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Risk Audits
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Building a Risk Management Culture
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Risk Management KPIs
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Quick Quiz 3
Module 19- Accounting & Financial Management
Learn how to understand financial reports, manage budgets, control costs, monitor cash flow and use financial information to make informed business decisions that support profitability and long-term sustainability.
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Overview
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Learning Outcomes
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Why Financial Management Matters
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The Three Financial Statements
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Profit & Loss Statement
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Cost of Sales and Operating Expenses
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Revenue Streams
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Gross Profit
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Net Profit
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Balance Sheet
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Quick Quiz 1
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Cash Flow
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Accounts Receivable
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Accounts Payable
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Budgeting
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Revenue Forecasting
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Expense Control
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Labour Cost Management
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Quick Quiz 2
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Inventory and Cash
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Capital Expenditure
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Return on Investment
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Financing and Loans
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Taxation and Statutory Obligations
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Financial Controls
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Cash Handling Procedures
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Financial Reporting Schedule
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Financial Ratios
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Financial Warning Signs
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Building a Financial Management System
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Quick Quiz 3
Module 20- Leadership, Business Development & Strategic Planning
Learn how effective leadership, strategic planning and business development drive growth, improve organisational performance, build resilient teams and support the long-term success of a dive centre.
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Overview
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Learning Outcomes
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Leadership vs Management
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Why Leadership Matters
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Leadership Styles
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Building Trust
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Leading by Example
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Communication Skills
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Mission and Vision
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Quick Quiz 1
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Organisational Culture
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Motivation
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Delegation
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Decision-Making
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Managing Change
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Strategic Planning
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SWOT Analysis
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Quick Quiz 2
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Business Development
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Strategic Partnerships
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Innovation
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Succession Planning
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Crisis Leadership
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Measuring Organisational Performance
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Creating a Business Development Plan
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Building a Leadership Development Culture
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Strategic KPIs
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Quick Quiz 3
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Course Summary and Final Thoughts
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