Module 12: Pricing Strategy & Revenue Management

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About Course

This module explores how informed pricing and revenue-management decisions help a dive centre remain competitive, profitable and financially sustainable.

 

Learners examine the relationship between revenue, costs and profit, including fixed and variable costs, overheads, cost per diver and break-even analysis.

 

The module covers pricing models for dive trips, training programmes, professional-level courses, equipment rentals and retail products. It also examines bundling, seasonal pricing, discounts and commission structures.

 

Learners will develop practical approaches to revenue forecasting, profitability monitoring, competitor analysis and the use of key performance indicators to support better commercial decisions.

What Will You Learn?

  • Explain the purpose of pricing within a dive centre.
  • Distinguish between revenue and profit.
  • Identify fixed costs, variable costs and business overheads.
  • Calculate the operational cost per diver.
  • Conduct a break-even analysis for products and services.
  • Compare different pricing models and their applications.
  • Set appropriate prices for dive trips.
  • Calculate sustainable prices for recreational training programmes.
  • Price professional-level training programmes.
  • Establish suitable equipment-rental rates.
  • Apply appropriate margins and mark-ups to retail products.
  • Develop bundles and packages that create customer and business value.
  • Adjust pricing in response to seasonal demand.
  • Use discounts strategically without unnecessarily reducing profitability.
  • Develop and evaluate commission structures.
  • Apply revenue-management principles to capacity and demand.
  • Forecast revenue using bookings, historical data and expected demand.
  • Monitor the profitability of individual products and services.
  • Use relevant financial and operational KPIs.
  • Conduct competitor analysis without relying solely on price comparisons.

Course Content

Module 12- Pricing Strategy & Revenue Management
Learn how effective pricing and revenue management strategies improve profitability, maximise revenue opportunities and support the long-term financial sustainability of a dive centre.

  • Overview
  • Learning Outcomes
  • The Purpose of Pricing
  • Revenue vs Profit
  • Understanding Fixed and Variable Costs
  • Calculating Cost Per Diver
  • Quick Quiz 1
  • Understanding Overheads
  • Break-Even Analysis
  • Pricing Models
  • Pricing Dive Trips
  • Pricing Training Programs
  • Quick Quiz 2
  • Pricing Professional Programs
  • Pricing Equipment Rentals
  • Retail Pricing
  • Bundling and Package Pricing
  • Seasonal Pricing
  • Discounting Strategies
  • Commission Structures
  • Revenue Management
  • Forecasting Revenue
  • Monitoring Profitability
  • Key Performance Indicators
  • Competitor Analysis
  • Quick Quiz 3

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